Director, Strategic Communications
Company: The Conservation Fund
Location: Arlington
Posted on: October 4, 2024
Job Description:
TITLE: Director, Strategic CommunicationsLINE OF
BUSINESS/DIVISION: Marketing and CommunicationsFLSA STATUS:
Exempt
REPORTS TO: VP, Marketing & CommunicationsNUMBER OF POSITIONS
REPORTING TO THIS POSITION: 2-3LOCATION: Arlington, Virginia HQ
preferred. Remote considered.
JOB HIGHLIGHTSThe Conservation Fund is seeking an experienced and
dynamic Strategic Communications Director to lead our
communications efforts and enhance our visibility and impact. The
ideal candidate will possess a high level of media relations
expertise, with a proven track record of pitching stories, securing
speaking engagements, and driving strategic messaging. This role
requires a deep understanding of a holistic, multi-channel approach
to communications, ensuring our message resonates across diverse
platforms and audiences. They will be responsible for developing a
national communications strategy that encompasses regionally
specific goals and objectives. The ideal candidate will be
ambitious and creative in telling The Conservation Fund's story,
hungry for compelling coverage and excited to partner with
programmatic staff from across the organization to gain a deep
understanding of TCF's conservation projects so they can shape
holistic, multi-channel communication strategies. WHAT YOU WILL BE
DOINGTo perform this job successfully, you must be able to perform
each essential duty satisfactorily. Reasonable Accommodations may
be made to enable qualified individuals with disabilities to
perform the essential functions.
- Media Relations: Develop and execute a robust media strategy to
promote our organization's initiatives, successes, and impact.
Cultivate and maintain relationships with key media contacts, pitch
stories creatively and effectively, and secure high-profile media
coverage.
- Content & Communications Strategy: In partnership with the
Director of Marketing & Digital Engagement, create and oversee a
comprehensive content strategy that includes press materials,
op-eds, blog posts, and social media content. Ensure all
communications reflect our mission and values and engage our target
audiences effectively. Track and identify trends across land
conservation, clean energy, and climate to develop strategies to
drive TCF's solution set across public conversations on these
topics.
- Secure Speaking Engagements: Identify and coordinate
opportunities for organizational leaders and experts to speak at
conferences, events, and panels. Prepare speaking materials and
coaching to ensure compelling and impactful presentations.
- Multi-Channel Communications: Implement a cohesive
communications approach across traditional media, digital
platforms, and grassroots channels. Utilize analytics to measure
the effectiveness of communication strategies and adjust as
needed.
- Brand Management: Uphold and enhance the organization's brand
and reputation through consistent and strategic messaging. Work
alongside the VP of Marketing & Communications to manage crisis
communications and respond to media inquiries in a timely and
professional manner.
- Supervision: Lead a team of communications professionals,
providing leadership, professional growth and support to achieve
departmental objectives. Provide constructive and timely
performance evaluations.
- Internal Collaborative: Help to build a shared understanding
across the organization of the purpose and value of strategic
communications to advance TCF's mission. Develop and maintain
strong relationships with senior management and program staff to
shape strategic communication plans that gain visibility for TCF's
work, in service to larger institutional goals for the
organization.
- Project Management: In partnership with VP Marketing &
Communications and the Director of Marketing and Digital
Engagement, oversee the planning, execution, and evaluation of
MarCom projects and campaigns. Coordinate with internal teams and
external partners to ensure projects are completed on time, within
budget, and meet strategic objectives.SUPERVISORY RESPONSIBILITIES
- Equity, Diversity and Inclusions responsibilities.
- Recruit, interview, hire, and train new staff.
- Oversee the daily workflow of the department.
- Manage relationships with contractors and oversee deliverables
as needed.
- Provide constructive and timely performance evaluations.
- Handle discipline and termination of employees in accordance
with company policy.
- Perform other related duties as assigned.WHAT WE NEED YOU TO
HAVE
- Bachelor's degree in communications, public Relations,
marketing, or a related field or equivalent experience in similar
fields.
- Minimum of 8 years of experience in strategic communications,
with a strong background in media relations.
- Proven success in pitching stories and securing media coverage
in national and local outlets.
- Demonstrated ability to manage multi-channel communications and
develop content that resonates with diverse audiences.
- Exceptional written and verbal communication skills, with a
keen eye for detail and creativity.
- Minimum five years of experience supervising and empowering
professionals to execute a strategy and to grow and achieve their
vision of success.
- Demonstrated experience managing laterally and upwards to
effectively communicate a recommended vision for success.
- Proficiency in using communication and analytics tools to
measure effectiveness and drive continuous improvement.
- Experience working with and managing external vendors.WHAT WE'D
LIKE YOU TO HAVE
- Experience in the non-profit sector, particularly in land
conservation or environmental advocacy, is highly desirable.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
- Work is performed primarily in an office setting.
- Work is sometimes performed under deadlines and quick
turnarounds.
- Estimated travel - 10-15%.COMPENSATION AND BENEFITS The salary
range for this position is $125,000 - $150,000, and the position is
eligible for opportunities to earn performance-based bonus
compensation. Please note: Salary range provided is an estimate and
will be evaluated on an individual basis, taking into consideration
the candidate's knowledge, skills, abilities, experience, and
education. The final salary offer will be determined accordingly.
The Fund offers a highly competitive package of benefits
including:Employer contributions for comprehensive medical, vision
and dental insurance packages.Company contributions to HSA
account.14 paid holidays.Generous paid vacation, sick and floating
holidays.Retirement plan discretionary company
contribution.Company-paid paid life insurance, AD&D, Short-Term
and Long-Term disability insurance subject to the plan maximumSix
weeks paid parental leave.Continuing education benefit for approved
programs.Employee assistance program (EAP).
This job description is not designed to cover or contain a
comprehensive listing of activities, duties or responsibilities
that are required of the employee. Duties, responsibilities and
activities may change or new ones may be assigned at any time, with
or without notice. ***Cover letter and resume required for
consideration*** Frequently cited statistics show that women and
people from underrepresented groups apply to jobs only if they
think they meet 100% of the criteria. If you meet many but not all
the criteria and feel you may be a good fit for the role, The
Conservation Fund encourages you to apply.
________________________________________________________________________________________
The Conservation Fund, a nonprofit corporation, is an Equal
Opportunity Employer that fully and actively supports equal access
for all people regardless of Race, Color, Religion, Gender, Age,
National Origin, Veteran Status, Disability, Genetic Information or
Testing, Family and Medical Leave status, Sexual Orientation and
Gender Identity or Expression. The Fund prohibits retaliation
against individuals who bring forth any complaint, orally or in
writing,
to the employer or the government, or against any individuals who
assist or participate in the investigation of any complaint, or
otherwise oppose discrimination.
PIf06856f5c039-37248-35715000
Keywords: The Conservation Fund, Rockville , Director, Strategic Communications, Executive , Arlington, Maryland
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